South Korean PSI had a video Gangnam Style, that went viral. Around 22 million hits.
Yiruma also comes from Gangnam in South Korea. The tally for various videos for Yiruma’s River Flows in You are over 70 million.
Yiruma is the stage name of Lee Ru-ma (born February 15, 1978), an internationally-known pianist and composer from South Korea.
Yiruma’s musical style is easy to misclassify. Because his music is popular among many listeners who are not familiar with classical music, the solo piano instrumentation and tendency toward “movements” often leads to labels like “new classical” or “contemporary classical”. However, although his composition studies would have included the classics, neither the structure of his pieces nor his technique as a pianist are heavily influenced by them. His music has sometimes been classified vaguely as “popular”, as shown by the inclusion of his hit piece River Flows in You on a compilation of wedding pieces titled “Wedding Essentials: The Ceremony”. According to the iTunes Store, he is actually considered a World Music or New Age artist.
For the actual structure of his music, the movement and reach required to play his pieces averages around Grade 7 by Royal Conservatory standards. Pattern and repetition feature prominently, however, making the structure more like popular pieces or movie themes than traditional solo piano compositions. Yiruma’s pieces are also heavy in simple melody and rhythm, making them immediately attractive to many modern ears.